Data & Research

June 6, 2023

Everything you need to know about how Instagram ranks content

Adam Mosseri has published a full explainer article of Instagram on the company blog, including ranking for its various formats.

Each part of the app - Feed, Stories, Explore, Reels and Search - uses its own algorithm.

Instagram uses signals to rank Feed posts based on factors like posts you’ve liked and and engaged with. The most important signal is your a…

What brands should take from this:

Accounts that have been Favourited show up higher in Feed. Use call-to-actions in your posts or in Reels to get followers to…


Data & Research

June 1, 2023

Pinterest could be key to getting better results with your first-party data, according to new report

Accenture’s latest report, Monetising the Attention Economy, explores the challenges and alternatives in data tracking for digital marketing with a focus on Pinterest.

The report reveals many advertisers have not updated their strategies despite evolving data privacy changes.


Actionable advice for Pinterest advertisers:

Combine targeting that uses Pinterest’s first-party platform data along with your own audience lists.



Critical Updates

May 30, 2023

YouTube will retire a content format next month

Five years after its limited launch, YouTube is discontinuing its ephemeral Stories feature.

As of 26 June, YouTube Stories, which never saw a full rollout, will no longer be available.

The company says this is “to prioritise key features” like Community posts, Shorts, long-form and Live video.

Stories that are already live on 26 June will expire 7 days…

What your YouTube content strategy should prioritise:

The impact of this change is minimal, but it encourages brands to double down on Shorts and Community pos…