Instagram has announced two new ad options: Reminder ads and ads in search results.
Reminder ads are in-feed ads that let users opt into alerts about specific events in the app.
Once opted in, users receive reminders as push notifications a day before, 15 minutes before, and as the event starts.
You can schedule Reminder ads up to three months ahead of time. You can create additional posts for the same event, and the event time will be displayed in local time equivalent.
Secondly, search ads show up in the feed that people scroll through after tapping into a post from search results.
They use keyword targeting to display relevant ads. So, if a user searches for skin care, they might see an ad from a skincare brand in the feed.
Reminder ads are rolling out to all advertisers now. Search ads are launching with selected partners this week and plan to launch globally in the coming months.
The benefits for advertisers:
Reminder Ads build awareness, anticipation, and consideration for upcoming moments.
Consider them for your live shopping streams or stir up hype for off-platform events like TV show season premieres, film releases, sporting events or awards programming.
Search ads help you reach people actively searching for businesses, products and content - making your ads relevant and less disruptive.
And because these ads are integrated into the feed, audiences are more likely to see and engage with them.
